Do you BOT, Bring Out Talent in others?

Source: Bruce Kasanoff – LinkedIn.

Do You Bring Out Talent in Others?

Bruce Kasanoff 

Do You Bring Out Talent in Others?

May 13, 2015
Do you BOT? Do you bring out talent in other people? I’m not asking whether there was that time in 2012 that you helped someone. I’m asking whether you keep BOT front and center in your career. Let’s see…

1. When a new colleague is obviously struggling, which best describes what you are likely to think?

a. I can’t believe HR hired another lame loser.

b. If s/he doesn’t get with the program right now, I’m going to be late.

c. Let me try to help this person.

2. What does it mean to “bring out talent” in other people?

a. Being the first to discover that special person who can someday become a CEO or billionaire.

b. Finding the best way for everyone to get my #1 goal finished.

c. Helping others accomplish more than they thought possible.

3. Who is responsible for bringing out talent in others?

a. My manager

b. HR

c. I am.

From my perspective, each correct answer was “c”. BOT is not the exclusive responsibility of HR, your boss or the CEO.

  • To accomplish anything big, you need others.
  • If you focus 100% of your energy on leveraging your own talents, there is a limit on what you can achieve.
  • When you make BOT your #1 goal, you multiply the impact of your own talents.
  • BOT exponentially increases your potential.
  • Very few of us always perform at our peak; it doesn’t take much effort to nudge another in the right direction.
  • In every respect, BOT enables you to make the world a better place.

By putting BOT at the front of your mind each day, you will start to surround yourself with people whom you have helped. You will be recognized as a person who makes your organization thrive.

I don’t just mean this in some goofy, New Age, woo-woo sense. I mean it in the most practical and pragmatic ways possible. You will help people get stuff done.

Two weeks ago, I watched my 24-year-old daughter interact with the students and other educators at PS 59 in the Bronx, New York. She’s nearing the end of her second year in Teach for America. With four weeks of training, she was given sole responsibility for leading a special education classroom of 4th and 5th grade students.

She didn’t have the luxury of focusing on the superstars, or the kids who six years from now will ace their SATs. She had to bring out talent in a classroom full of kids who had been labeled as having trouble learning. She had to ignore that label, and bring out talent in every child.

Does her story have a fairy tale ending? Nope. But when I visited, I didn’t find a group of sullen, discouraged kids. I saw curious, engaged and excited students. That’s the power of BOT, and you should be using it every… single… day.

Be proud to say…

ONE LAST POINT: Few people want their talent managed from above. If you allow “management” to manage your talent, you will – sorry – waste your talent.

Every person above the age of six should BOT. You don’t have to be “in charge” of someone to help him or her. BOT isn’t a sign of authority, it is a tool of empathy, compassion and support.

Bruce Kasanoff is a ghostwriter for entrepreneurs. Learn more at

Bruce is the author of How to Self-Promote without Being a Jerk, a short book of career tips about succeeding by actually helping others.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s